iPhone loyalty reaches 87% in 2026

Increased loyalty for iPhone

According to a study conducted by CIRP, the loyalty of iPhone owners rose to 87% in the first quarter of 2026. This figure represents an increase from the previous year, when loyalty was at 84%.

Low migration rate to Android

The report indicates that only 12% of new iPhone buyers in March came from an Android phone. The remaining 1% purchased a smartphone for the first time or came from a feature phone or another platform. This shows that the number of people switching from Android to iPhone has significantly decreased.

A stable trend over the years

CIRP has been tracking this dynamic for several years, surveying new iPhone buyers about their previous device. The results reveal that the share of buyers coming from Android has remained relatively stable, fluctuating between 11% and 15%. This low migration rate contrasts with the early days of the iPhone, when many new users joined the platform.

Future prospects for Apple

CIRP's figures suggest that the majority of smartphone owners have already chosen their platform and rarely switch. With the upcoming launch of the improved Siri voice assistant in iOS 27, Apple hopes to retain its current users. However, attracting new users from Android remains a challenge. The potential launch of a foldable iPhone could appeal to some Android users already fans of this technology.

Why consider importing an iPhone

For those considering joining the Apple ecosystem, purchasing a new or refurbished iPhone can be an excellent option. Importing an iPhone from China can offer significant savings. Refurbished models, in particular, can combine quality and affordability.

Getting assistance for the purchase

To navigate the import process and ensure a safe and advantageous purchase, it is advisable to seek assistance. Mobile France offers services to help you in your search for an iPhone, new or refurbished. Feel free to contact us via WhatsApp to benefit from our expertise and ensure a successful purchase.